Wednesday, May 11, 2005

USA Today article looking ahead at the Net and Entertainment

Article and graphics were too much to replicate here so instead, please visit follow the link to read this must read article.

USA Today article: What's ahead for Net, digital entertainment

Synopsis: USA Today assembled a panel of representatives from various facets of media to go through a Q & A on the topic of media everywhere created by anyone. Because technology has enabled anyone to create content / media, what impact will that have (and has already had) on big business, small business, the consumer and everything in between? Additionally the panel discusses a phrase that has recently been coined called "long-tail" to which there is a definition included in the article, and to which I think has a lot of merit in terms of assessing how to break-out from under the overwhelming amount of media already available and provide something compelling for a well-defined and high profile niche audience.

Enjoy the article and don't forget to post your comments.
Thanks,
KM

1 comment:

NMThoughtLeader said...

More on long-tail of media:

The niche media offerings can now almost rival what the mass-market can offer because of what technology has enabled. For instance, all of us that like the classic house / disco music but have a hard time trying to find it could be readily catered to by a long-tail media provider, who could run a good business just catering to that niche market.
-Kevin