Hollywood's Adoption of Digital Media to promote it's products deserves many accolades and this post is one such acknowledgment of the job they are doing. In promoting the Sony Pictures release '21', Sony has done a fantastic job of not only producing an intriguing movie, but they have also constructed a killer digital campaign!
From widgets, to gaming, and a live webcast of the world premiere of the movie scheduled for March 12th, 2008, Sony has put the full digital monty to work.
Examples include:
The 21 Game Widget:
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