"Mafia is the consciousness of one's own worth, the exaggerated concept of individual force as the sole arbiter of every conflict, of every clash of interests or ideas," as defined by Giuseppe Pitrè. Interpreted, the term mafia is a set of attributes deeply rooted in popular culture, as a "way of being".
It is on this premise that the Media Mafia Think Tank was formed to lead the thought and promote discussion about digital media as more than a popular trend, but as a new way of life.
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