Presented to the National Newspaper Publisher's Association, this overview of some of the mechanics of social media was intended to provide community newspaper publishers with ideas about the means by which they could begin to implement social media capabilities into their newspaper operations. There is also a part 1 which talks about what social media is and a part 3 that provides several key examples of how to monetize social media initiatives.
"Mafia is the consciousness of one's own worth, the exaggerated concept of individual force as the sole arbiter of every conflict, of every clash of interests or ideas," as defined by Giuseppe Pitrè. Interpreted, the term mafia is a set of attributes deeply rooted in popular culture, as a "way of being". It is on this premise that the Media Mafia Think Tank was formed to lead the thought and promote discussion about digital media as more than a popular trend, but as a new way of life.
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