A recent research report from Google highlights the increasing importance of multiscreen content consumption and engagement among U.S. phone, tablet, computer and TV consumers. The following deck summarizes their findings and the not so surprise trends that are emerging.
Multiscreenworld Final
"Mafia is the consciousness of one's own worth, the exaggerated concept of individual force as the sole arbiter of every conflict, of every clash of interests or ideas," as defined by Giuseppe Pitrè. Interpreted, the term mafia is a set of attributes deeply rooted in popular culture, as a "way of being". It is on this premise that the Media Mafia Think Tank was formed to lead the thought and promote discussion about digital media as more than a popular trend, but as a new way of life.
Thursday, November 08, 2012
Reviewing the New Multi-screen World report from Google
Labels:
Google,
multiscreen,
Online,
smartphone,
tablet,
TV,
viewing activity
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment