A recent research report from Google highlights the increasing importance of multiscreen content consumption and engagement among U.S. phone, tablet, computer and TV consumers. The following deck summarizes their findings and the not so surprise trends that are emerging.
Multiscreenworld Final
Showing posts with label smartphone. Show all posts
Showing posts with label smartphone. Show all posts
Thursday, November 08, 2012
Saturday, March 03, 2012
E-Book Vs. The Book
E-Book Vs. The Book
By Kevin McFall
During a recent flight, I had a momentary epiphany involving the virtues of the traditional book versus the e-book. The point during boarding had arrived in which the announcements by flight attendants were being made regarding what devices would need to be turned to the off position to prepare for the flight once the doors were closed.
The woman across the aisle from me held her hard-bound 350 page or so book in her lap, while the gentleman in front of me grunted as the announcement would affect his ability to continue to enjoy reading the New York Times Best-Seller on his Kindle Touch. The gentleman was reminded to power off his device as the flight attendant returned down the aisle to scan for scofflaws. He gruffly closed the leather cover protecting the unit before shoving the device into the seat pocket in front of him.
Observing these events, prompted me to think about the many instances in which an E-book is ideal, but not a real book, and vice-versa. Hence the origin of this post about what will inevitably be a mute point in the years to come, but until such a time provides for a relevant conversation in the valley of the gadgeteer.
Top 5 Advantages of the E-Book
1. Size and Weight. Easy to store.
2. Can host more than one book, magazine or other periodical at a time
3. Bookmarks never fall out
4. Books are portable and can be read across multiple devices
5. Cool factor is really high
Top 5 Advantages of the Traditional Book
1. Never runs out of battery power
2. No on/off switch allowing you to keep reading on the plane
3. Won’t break if you drop it
4. Easy to get through security
5. Can be made into an elaborate work of art
What other advantages can you think of for E-books versus traditional books? Do you own a dedicated E-reader or do you leverage your other multi-functional devices such as smart phones, tablets, or notebook computers to read?
By Kevin McFall
During a recent flight, I had a momentary epiphany involving the virtues of the traditional book versus the e-book. The point during boarding had arrived in which the announcements by flight attendants were being made regarding what devices would need to be turned to the off position to prepare for the flight once the doors were closed.
The woman across the aisle from me held her hard-bound 350 page or so book in her lap, while the gentleman in front of me grunted as the announcement would affect his ability to continue to enjoy reading the New York Times Best-Seller on his Kindle Touch. The gentleman was reminded to power off his device as the flight attendant returned down the aisle to scan for scofflaws. He gruffly closed the leather cover protecting the unit before shoving the device into the seat pocket in front of him.
Observing these events, prompted me to think about the many instances in which an E-book is ideal, but not a real book, and vice-versa. Hence the origin of this post about what will inevitably be a mute point in the years to come, but until such a time provides for a relevant conversation in the valley of the gadgeteer.
Top 5 Advantages of the E-Book
1. Size and Weight. Easy to store.
2. Can host more than one book, magazine or other periodical at a time
3. Bookmarks never fall out
4. Books are portable and can be read across multiple devices
5. Cool factor is really high
Top 5 Advantages of the Traditional Book
1. Never runs out of battery power
2. No on/off switch allowing you to keep reading on the plane
3. Won’t break if you drop it
4. Easy to get through security
5. Can be made into an elaborate work of art
What other advantages can you think of for E-books versus traditional books? Do you own a dedicated E-reader or do you leverage your other multi-functional devices such as smart phones, tablets, or notebook computers to read?
Thursday, August 06, 2009
Impact of Convergence on the TV Industry
The question was posed to me- "How will the merging of TV, the Internet, and phones/mobile devices affect the television industry? Is it still just the TV industry?
The TV industry is multi-faceted. If this question refers to the content producers, the impact will be extremely positive. The platform convergence along with the democratization of content creation will result in the continued leveling of the playing field and the emergence of great innovation in content, with lots more places to distribute.
From a TV service distribution standpoint, the impact will be the negative erosion of the subscriber base for cable and satellite companies who have not made broadband a staple offering among their bundles. According to a recent report from ChangeWave Research, among traditional TV viewers, 20% say they're likely to downgrade or cancel their current TV service package in the next 6 months. The likelihood of canceling is highest among Cable subscribers (22%) and Satellite subscribers (22%), and lowest among fiber-optic TV subscribers (7%). Finally, from a TV advertising standpoint beyond the targeting, contextual and behavioral tracking benefits the convergence will provide, there is an overall sentiment that audiences will be more likely to engage with a brand on an interactive platform than the would be with a traditional TV ad.
Broadband video now represents a significant threat to traditional TV viewing. According to the ChangeWave Research Study:
- 69% of Boomers say they've watched video content on their computer over the past 90 days
- 48% of respondents say they'd be willing to pay a monthly fee for a Video-over-the-Internet subscription if it provided the same programming currently available on their TV service
- 79% watch YouTube.com as the leading online website Boomers use to watch video
- 39% TV Network Websites
- 16% Hulu.com
- 11% iTunes
From the perspective of the longtail, the number of choices may be too overwhelming to consume on some of these devices unless software, search, and other providers begin developing deeper personalization capabilities to enable consumers to only get what they want or need on these devices instead of the entire universe of offerings.
Lastly, I believe the convergence will ultimately continue to fragment the overall media landscape, not just the TV industry and its respective la familias- bada bing!
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